A journey back to rhythm

There was a time in my life when I realised I had become disconnected from myself.

Like many women, I learned how to keep going, achieving, leading, and carrying responsibility — often without truly listening to what my body, mind, and inner rhythm needed.

Over the years, life asked different things of me: navigating demanding leadership roles, moving across countries and cultures, becoming a mother later in life, balancing family and professional responsibility, experiencing grief and caregiving through the loss of both my parents, and moving through periods of burnout, transition, and identity shifts.

These experiences shaped me deeply. They changed my understanding of strength, wellbeing, leadership, and what it truly means to live sustainably as a woman in modern life.

Before Fröja Yoga™, I spent more than 25 years working internationally within the luxury fashion and lifestyle industry, in leadership roles across brands such as Ralph Lauren and Acne Studios. My work brought me across cultures and continents, and deeply shaped my understanding of leadership, structure, identity, and human experience.

Alongside my professional life, yoga became an anchor.

What first began as a physical practice gradually deepened into a lifelong exploration of embodiment, nervous system wellbeing, personal leadership, seasonal living, and the wisdom found within rhythm and awareness.

Over time, I found myself drawn not only to yoga philosophy, but also to broader wisdom traditions, cyclical living, nature, reflection, and the ways different cultures have understood wellbeing, timing, and human development throughout history.

I became increasingly interested in the connection between ancient wisdom and modern science — and how practices rooted in awareness, movement, rhythm, and self-leadership can support women in navigating modern life in a more grounded and sustainable way.

Fröja Yoga™ and Yoga Your Season™ were born from this journey.

Today, Fröja Yoga™ is not only a space for reflection and restoration, but also for vitality, growth, movement, joy, and coming back to what makes us feel most alive.

Because wellbeing is not only about slowing down.
It is also about creating space for energy, creativity, connection, strength, beauty, laughter, and living life more fully and intentionally.

Today, my intention is to create spaces where women can reconnect with themselves, honour their own rhythms, and lead their lives with greater clarity, balance, strength, and self-awareness.

Fröja Yoga™ builds powerful women.
Rooted in kindness — growing in strength.